For real estate professionals, much of their time is spent trying to find new clients. In fact, for most Real estate agents, getting new leads takes up most of their time and money. This however is much different that the top producer REALTORS that lead the industry. For these people, their time is spent selling. This begets the question, what are the top-producing real estate agents doing that is so significantly different than their competition?
If you look at how the top producer agents run their company in comparison to their competition, you find that the real estate agents that make the most money rely on technology, systems and a support team to do the heavy prospecting and lead generation. This frees the lead REALTOR to spend time screening houses, closing listing presentations and growing sales.
By contrast, the majority of Real estate agents are lone entity offices. Even when working with a broker, these agents are repeatedly left to their own devices to attract new customers, promote their services and finally close sales. Sadly, this lack of means often manifests itself in a real estate agent whose income is barely above the poverty line.
Luckily, for the rest of the REALTOR population these tools are not unique to the top producers. In fact they are available to all agents. Tools such as the Redex real estate listing and fsbo lead system provide agents with a daily list of new prospective customers. Marketing tools such as mobile marketing means, online programs and lead generations services can create a stream of new clients. For many real estate agents, even basic web tools like the Redex Agent Sites can help grow the list of listings in the sales funnel. All of this technology is available and can provide an immediate impact on the REALTOR’s bottom line.
These tools are available to all real estate agents, and when comparing the monthly fees to the potential profit, the justification for the investment in real estate marketing becomes clear. The Redex and LandVoice services are inexpensive and provide a continual and unique source of company. In fact, many of the online services such as Facebook, Twitter and even ActiveRain cost the REALTOR nothing but an investment in time.
The point is simply that as a Real estate broker, a small investment in marketing and advertising technology and tools that automate and organize lead acquisition can make the ultimate difference in the degree of success for the real estate agent.
Realtors, visit the Redex listing lead service to get more listings and grow more sales. Visit us now and for fsbo and listing leads and grow your sales.
